At a glance, you could say it's a sports supplement brand. We know that there are a lot of similar brands on the market. There are a lot of brands with a long history, but there are also a lot of new, young, and trendy product lines. We know that now might not be the best time to launch a new brand, probably it would have been more interesting 15 years ago.
So what do we want with LAGOMSTORE?
The story goes back to 2-3 years ago, when we broke a 20+ year contract with a big-name sports supplement brand that we had represented from the beginning. We tried to resolve this situation by looking for new opportunities. Because we have a lot of relations in several countries in Eastern Europe, we have been talking a lot with you, those of you who run a shop, a gym, or a website, or you are trainers or businessmen. So by assessing the needs and the market situation, we saw what there is a demand for.
We've seen a lot of brands expand alongside us, and we've been there at the start for several of them. So we've come to the conclusion that we know what we want and what we've already done, and what we're leaving to others in this business.
So we decided not to create a brand, but to make private label products that we knew were needed in the market, that would be loved. We decided that we want to do this without fancy packaging, without spending a lot of money on marketing, influencers, etc., because obviously everyone knows that this is not free, and no matter what a popular brand advertises, they calculate these expenditures in the price of their products.
We did a trial version of some basic products that were very well received by the market, you started to love it!
We've expanded the range of products based on our own experience, but there were times when you asked for this and that. Most of it you liked a lot, but some of the products didn't deliver what we expected.
A year and a half has passed and we thought we'd innovate a bit, press the bag a bit, and give the product a trendier look. The graphics were done, we showed it to you with so much excitement, but you literally freaked out. Everyone said, "Don't you dare change it, because that's what makes it unique, that's what makes it sexy. So for now, we're sticking with the original version.
So, based on many years of experience, LAGOM products have been formulated to deliver products that our customers truly love. We try to minimize the prices without the huge costs that big brands have to pay.
Because we believe…
Less is the new more!
We believe in that! This is what the Covid period, the war and many other circumstances have taught us in recent years. It is possible to live without waste and unnecessary over-consumption.
We believe in what is already common in the food industry, for example, that we are no longer afraid to buy a grocery stores’s own-brand products, not just because they are cheaper, but because they are often just as good or even better. It is now trendy to spend our money wisely and not to waste it.
We understand, that sometimes brand loyalty is stronger than anything else, sometimes we need the hype, design, we need big names to go with our product, and all of that costs money, which of course the customer pays for. Some people insist on that and that's fine.
We try to keep our prices low, and we don't maintain a huge back-up base to finance it. We are gathering experience, we talk to you a lot and we see that there are more and more conscious customers who prefer value for their money, in the form of high quality private label products.
This is what LAGOMSTORE represents!
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